Ronaldo says you have to be curious if you want to be great, and encourages everyone to ask bigger and better questions each day. He’s not only invested in the company, but he’s also signed a sponsorship deal with Perplexity. They didn’re say how much money he invested, but they told fans to go to perplexity.ai/ronaldo to see what’s been created for him.
Inside the Ronaldo hub
This new “Ronaldo hub” on Perplexity is a place where fans can learn a lot about Ronaldo’s career. It has unusual photos, questions and answers about important moments in his life, and a map of the field showing where he scored his most amazing goals. Perplexity also suggests that exclusive merchandise and other special items may be available later.
Perplexity released short videos showing people using the hub to look at memories, statistics, and highlights from Ronaldo’s career. These videos show how Perplexity is an AI search and helper that gives answers with background information, where the information came from, and pictures to help tell the story.
Aravind Srinivas highlights design and vision
Aravind Srinivas, the CEO of Perplexity, said on social media how pleased he is to have Ronaldo as an investor. They will work together to make Perplexity the best AI for asking questions, and this fits with Ronaldo’s dedication to preparation and practice.
Srinivas also praised the look of the Ronaldo campaign, and gave credit to Camron Sackett, the designer. The images used mix things associated with soccer with Perplexity’s own geometric style, and show Ronaldo in movement, which is intended to make you curious, show how he’s moving forward, and inspire you.
Strategic logic: reach meets product
This partnership shows Perplexity wanting to expand around the world, specifically in Latin America, the Middle East and Asia. Because Ronaldo is so well-known, he will help Perplexity get into areas where more and more people are starting to use AI search, but it’s not quite mainstream yet.
For Perplexity, this is about more than just having a famous person support them. It puts the platform where culture and technology meet, and explains the value of an "answer engine” in a way that everyone can understand, not just people who are experts in AI.
Product and security updates strengthen the pitch
The news about Ronaldo comes at the same time as some important improvements to the product. Srinivas said that Perplexity has improved a version of Qwen3-30B to find “prompt-injection attacks” by looking at the basic code of a webpage before a user asks a question. This is the basis for BrowseSafe and BrowseSafe-Bench, which are new ways to make AI browsing more secure against bad content.
Perplexity also published a research paper on arXiv about this work, showing they are committed to making information tools that are safer and more open. The timing is intentional: a global advertising campaign with Ronaldo, and a specific story about responsible AI.
Where Perplexity sits in the AI race
Perplexity is often called an “answer engine,” and it competes with the leading AI assistants, but it uses real-time search, finds information, and gives references. By emphasizing answers that can be checked and safe browsing, the company wants to be known for being trustworthy as well as fast. And a prominent person like Ronaldo helps to get that message to people who aren’t tech experts.
For Ronaldo, this investment is a bigger move into technology than his work with hotels and fitness. It goes with what he says publicly about preparing, studying, and always trying to get better – things that fit well with Perplexity’s approach to research.
What to watch next
Perplexity says the Ronaldo experience is just the beginning of a partnership that will last several years. We can expect the Ronaldo hub to be updated frequently, new ways to interact with it, and maybe special items released to celebrate his career. All fans and people who are curious can go to perplexity.ai/ronaldo to see what’s new.
Cristiano Ronaldo working with Perplexity combines someone with huge influence in the world with a trustworthy product. It’s a belief that searching for answers because you’re curious, and doing it safely and in a pleasing way, can turn people who are just fans into people who use AI every day – and all over the world.
