It was only a matter of minutes before the fandom was in for a letdown when the launch was called off. The makers had it all mapped out for a nice time at a suburban theatre with the cast and media in attendance, but then the glitch happened and they had to walk away from the plan.
The production house put out an apology on social media, putting the onus on some unforseen technicalities and vowing to get the trailer out there in due time. They haven’t put a new date on the calendar as of yet.
Why this pause changes the build-up
This has been a long road for the film’s promotion. They were in May for a while to steer clear of a clash, then made their way back to 5th June. A well-timed trailer can do wonders for the kind of buzz you want right before opening day, so this hiccup means they’ll have to make up for it.
Here are the key stakes now:
– Trailer delay compresses the marketing window
– Interest remains high despite the hiccup
– New date will decide momentum
– No change to 5th June release plan
Not a remake, say the makers
Then there are the murmurs that the movie is a copycat of David Dhawan’s Sandwich. The teaser didn’t help, with its little AI babies and the setup of Jassi (Varun), Baani (Mrunal Thakur) and Preet (Pooja Hegde) under one father. The team has put those talkers in their place with a statement: it’s an original, and they’re inviting you to come see for yourself on 5th June.
In a way, it’s a no-brainer for the filmmakers to put down the record on that. You can’t have your film’s identity hinging on a rehash when you have fresh material to work with.
Reunion, cast, and fan energy
For the two Dhawans, it’s good to be back in the same frame after Coolie No 1, and they’ve put together a fine ensemble with Maniesh Paul, Kubbra Sait, Jimmy Shergill, Mouni Roy and Chunky Panday to top it off.
The word on the ground is that people are keen to see what they have. In Lucknow not too long ago, one fan was left wanting after Varun’s short stint on stage. He made light of it: ‘Sorry, I couldn’t give an autograph; we were made to leave a lil early by the cops.’
What to expect next
The studio has also owned up to the trailer fiasco, making it clear it was a technical thing and nothing more. They’re likely to be more precise with the next promo drop to make sure the pre-release noise is at a fever pitch.
Release plan stays on track
So here’s the bottom line for you: the trailer is running a bit behind, but the 5th June release is as good as it gets. If they pull it off with the next one, the wait will be worth it.
