You won’t find any of that over-polished sheen in this one. The Punjabi star put us at ease right off the bat by telling us to ‘bear with his English’ before showing us what he has in his bag: a mix of faith, some good-for-you habits and the kind of things you need when you’re on the road. In the end, it comes across as a very human kind of flex.
A debut that feels personal
Diljit doesn’t go in for a rehearsed image. He lets his feelings show. “I have Punjab and India with me wherever I am,” he says, and you can see it in what he brings along. There’s the Gutka Sahib, the holy book of the Sikhs he’s had for years, and a salai to keep his turban in order.
Then there is a Rudraksh beaded chain with some crystals. A fan gave it to him after he put on two sold-out shows and he hasn’t been without it since. To a lot of people watching, it was a way to get to know the man behind the clothes.
Wellness that travels with him
His habits are a little idiosyncratic. He told Vogue that come nightfall, he puts a bit of neem and mustard oil in his navel. “It is very important to nurture your belly button,” he explains. “You could use coconut or ghee, but I like to do it with neem and mustard.”
Life on tour is no joke. You’ll find a laptop in his bag for new tracks and data, a frother for a coffee fix, and some makhana for when you’re peckish. He even has a med box for the gallbladder stones he was found to have in 2015; he’s never had an operation for it.
Style moment without a stylist
He may not be one to let a stylist make all the calls, but he still put together an outfit for the cover. An orange turban, a Chanel jacket from the 2026 line, a plain white tee and some black pants. It’s high-end, but in an easy way.
The duffel in his hand is where he really makes a point. It’s a weekender with some Satoshi Nakamoto hardware, and it runs you $3,632 (or about 3,44,899). “I only got it two days before we shot because I’m on the road and I like to shop,” he’ll have it. That kind of impulse is part of the appeal.
Fans see more than a fashion cameo
Some will see a video of a star with a nice bag. Others see why Diljit has made it this far: he’s relatable and he’s proud of where he’s from. Even the way he hedges on his own English says it all. He isn’t sanding himself down to be like everyone else; he’s making room for who he is.
And you can tell he works hard. Having a computer on hand means he’s always in the zone. All the rituals and mementos are what allow him to keep up with it.
What the moment signals next
Vogue’s YouTube piece is sure to put him in front of a bigger audience, but he’s in control of the story. Whether it’s a keepsake, an odd wellness quirk or a bag he bought on a lark, you get the sense of an artist who is more than one thing.
This is what people are latching onto in the video:
– The ‘bear with my English’ for a dose of humility
– The Gutka Sahib and salai as part of the day-to-day
– The neem-mustard oil thing, put in simple terms
– The $3,632 duffel and his candour about the tour life
It’s hard to put heritage at the centre of a fashion spread and not come off as trying too hard. But Diljit is just being Diljit. It’s a win for style and for culture, and if this is any indication, what he does next will be every bit as unapologetically Punjabi.
