Myntra began MynShakti 2.0, a much bigger program to help women sellers as part of its ShECommerce work, to support these one hundred women-led brands in fashion, beauty, and home goods. The program is meant to move early entrepreneurs from local businesses to nationally known, digital-first brands. It adds organised guidance, getting-started help, and lessons for areas of the country to improve market access.
What the first program did and the results
The original MynShakti helped twenty women-led brands in clothing, jewellery, learning toys, pet clothing, and personal gifts. A lot of the businesses taking part were new with fewer than fifty items for sale and not much experience with digital work. By using the platform’s system, many brands made their visibility stronger and got their reach over India wider.
The first MynShakti showed how being on a marketplace, along with help with shipping and tech, could speed up growth for brands led by their founders. The results of that early work helped design a more organised second program which would focus on steady growth.
What MynShakti 2.0 gives to the business owners taking part
MynShakti 2.0 gives full getting-started help to make listing items simple and speed up the time to start selling. Each brand chosen gets a special account manager for six months to help with making the product list better and improving how well it does. This hands-on help can be really important for teams new to how marketplaces work.
The program includes webinars led by experts and interactive guidance on marketing, getting orders sent out, and using the platform’s tools. These lessons are meant to give founders practical guides to raise sales, manage stock, and lower the number of items sent back. Being able to use the company’s tech structure and shipping network is still the main part of what the program offers.
Learning videos in local languages and helping sellers
A big new thing is a series of learning videos in local languages which explain how to get sellers started and how marketplaces work, in the languages of the area. The learning collection is built to make technical steps easier to understand and encourage people from smaller cities and towns to take part. Resources in local languages can lower what stops people from joining and improve how well fast-growing women-led brands do.
This approach using local languages fits with more and more digital sales outside the main cities and shows a wider effort to make skills available to everyone through content which is easy to get at. Short, practical videos help founders put methods into practice straight away.
Why the program is strategic and how it affects the market generally
MynShakti 2.0 supports Myntra’s plan to widen its group of new brands on the platform as what customers want moves to digital-first and special lifestyle brands. Putting money into brands led by founders helps make the company different and lets people discover things, especially young shoppers who want unique brands. For business owners, being on a marketplace and being widely seen can open up new groups of customers and sales across the country.
By focusing on women business owners, the work also deals with a wider economic goal: raising the number of businesses run by women in digital sales. Organised guidance and help with running things improves the chances that new brands can grow steadily and compete at a national level.
Who can apply, how to apply and when
The program is open to women business owners building made-in-India fashion, beauty and home goods brands. Founders who are interested can apply through Myntra’s program survey link or through the company’s social media sites, like LinkedIn and Instagram. What they look for when choosing stresses how well the product fits the market, how much it can grow, and how clear the founder’s vision is.
Brands which are shortlisted will get getting-started and training resources, then special help at the account level for six months. The work is timed for International Women’s Day to point to growth which includes everyone, but will be a long-term effort to help people.
MynShakti 2.0 puts together practical help with running things and being on a marketplace to speed up the move of businesses led by women into well-known lifestyle brands. For founders who want to grow in the competitive fashion and beauty world, the program offers help aimed at what they need, guidance and access to a large group of customers.
