Ram Charan has put some oomph into the Peddi campaign. An announcement video for the Bhopal musical has fans in a lather, with the promise of a live set from A.R. Rahman and a song we haven’t heard yet. It’s only adding to the heat on a film that’s already on top of the charts with its music and a trailer that made waves.
Music metrics and early bookings signal momentum
And it’s not just talk. Word on the street is that in North America, they’ve already put over $100K down in pre-bookings in a matter of hours. Then there’s the numbers: Chikiri Chikiri is past 200 million views, and Rai Rai Raa Raa has 68 million and climbing on YouTube.
What is #PEDDIKiAawaz and why fans care
The folks behind the film say #PEDDIKiAawaz will be a proper celebration at the BHEL Dussehra Maidan, and Ram Charan has put in a call for fans to make some room. They’ve even put out some behind-the-scenes of the setup, so you know it’s going to be a high-energy night.
A.R. Rahman live and new song drop
Come 5 PM on the 23rd, Bhopal will be the place to be. But what really makes it a must-see is the music. You’ll have an Oscar-winner like A. R. Rahman on stage, plus the premiere of something special from the movie.
Here are the key details at a glance:
– Date: May 23, 2026
– Venue: BHEL Dussehra Maidan, Bhopal
– Time: From 5 PM onwards
– A.R. Rahman live performance confirmed
– New track ‘Hellallallo’ unveiling at the event
That something is a track called Hellallallo. It’s a dance number with Ram and Janhvi, and even a spot for Shruti Haasan. The plan is to hold back the full version for the Bhopal crowd, making for a fan experience you won’t get anywhere else.
It’s all part of an evening the makers want to be hard to forget. When you have a film with this kind of musical clout, a live-and-digital unspooling is a smart way to go.
Trailer reactions and Ram Charan’s transformation
Peddi has been the subject of much discussion since the trailer hit. Buchi Babu Sana’s direction, with the backing of Vriddhi, Mythri and IVY, has given us a sports drama with some heft, and Ram Charan is as intense as ever. He’s up against Janhvi Kapoor in the story, and the trailer showed him in a few different guises – cricketer, wrestler, the like. Fans are still poring over that. Shiva Rajkumar, Divyendu Sharma and Jagapathi Babu are also in the mix.
Rahman’s score has been doing a lot of the work for the campaign. With the view counts on Chikiri Chikiri and Rai Rai Raa Raa where they are, people are ready for the next one. That’s the kind of pull you want before a release.
You see it in the early numbers from overseas, too. Those $100K in North American pre-bookings don’t lie; there’s interest well beyond the home turf.
Release timeline and what comes next
The clock is ticking. We’re looking at a worldwide premiere on June 3, 2026, with the rest of the world getting their turn in theaters the following day.
Until then, eyes are on Bhopal. Judging by what we’ve seen, #PEDDIKiAawaz is going to be a way to bring the online noise to life in a big way. With Rahman and a new song in the wings, it should be a hit.
