In fact, Ixigo has the rights to branding at New Delhi Metro Station, a very busy spot in Delhi for changing lines, to get more people to know about their metro tickets and to be seen by more commuters. You’ll find Ixigo’s name in certain places in the station and hear it in announcements during your train ride, becoming part of millions of people’s daily trips.
The station will officially be called ‘Ixigo New Delhi Metro Station’ in specific areas. Commuters will hear the train announce “The next station is New Delhi, Ixigo” and in Hindi, “Agla station New Delhi, Ixigo hai,” so Ixigo’s name is included in the information the trains give out.
Why this station matters
New Delhi Metro Station is where the Yellow Line and the Airport Express Line meet. From there you can walk directly to the Ajmeri Gate side of New Delhi Railway Station and easily get to terminals T2 and T3 at Indira Gandhi International (IGI) Airport.
The station is also near important business and tourist areas, specifically Connaught Place. Ixigo is putting itself in this location to reach people going to work and travelling between cities at the exact time they’re thinking about how to get somewhere.
ixigo’s positioning and strategy
Dinesh Kumar Kotha, who is in charge of Ixigo Trains and ConfirmTkt, says the station is a hugely important transfer point in the Delhi area, handling millions of train and plane travellers each day. He says that by having Ixigo Trains connected with this station, they’re finding users right at the start of their journey.
Kotha also says this builds on Ixigo Trains’ recent introduction of metro ticket booking, including using QR codes for tickets on the Delhi and Mumbai metros. He explains that this advertising is a logical continuation of what Ixigo promises to do: to make train travel easier, smarter and available to more people. They want to be the first thing people think of when they need train tickets.
The company outlined the following elements of the transit media push:
– Station name displayed as ixigo New Delhi Metro Station
– In-metro audio announcements carry ixigo mentions
– Branding placed across select on-ground assets
– Integration aligns with metro ticketing rollout
– Focus on daily commuters and intercity travellers
On-ground integration and user journey
Ixigo says this advertising at the station is about becoming a complete part of people’s everyday commutes. It’s about more than just booking tickets; Ixigo wants to be with you throughout your travel.
The company says this branding is part of a larger effort to combine online travel with the actual places you travel from. The goal is to get more attention at the most important times when people decide how to travel and to make people automatically think of Ixigo.
Connectivity and commuter impact
By having Ixigo mentioned as part of how the station is talked about and announced, the company’s name becomes a normal part of what commuters say and hear. Because so many people use the station, this is true for both people going around the city and those travelling between cities.
Interchange and access points
Because it’s a change point for the Yellow Line and the Airport Express, lots of people going from train to plane (or plane to train) use New Delhi Station. It’s directly connected to New Delhi Railway Station (Ajmeri Gate) and has easy access to IGI Airport’s T2 and T3. It’s also close to Connaught Place and other popular tourist attractions, so many people are walking through it.
Kotha stresses that the station is important for how people get around the whole region. He says this advertising puts Ixigo in the places where people are when they really need to travel.
What comes next
Ixigo is a travel tech company that lets you book trains, planes, buses and hotels using their apps: Ixigo, ConfirmTkt and AbhiBus. This branding ties these online services to a very visible, physical location.
Kotha says the next step for the campaign is to get Ixigo Trains so well known that it’s the first thing people think of for train tickets. They want to be with travellers at the beginning of their trip and to stay visible throughout the entire journey.
