Apple has prepared for a busy week of announcing products, with a special ‘Apple Experience’ on March 4, 2026. The event will be in cities such as New York, London and Shanghai. Tim Cook, the CEO, hinted at what was coming on X – a short message saying ‘a big week ahead’.
Event format and schedule
Rather than one keynote, Apple will release things in stages. Over a few days from Monday, March 2, there will be press releases, videos of the products, and chances to try them out.
The sessions on March 4 are demos for a few journalists and partners who have been invited, and will give a good, close look, instead of a worldwide broadcast. This lets Apple give each product its own time in the week.
iPhone 17e: specs and market position
The iPhone 17e is almost certain to be the cheaper iPhone in 2026. Stories say it will have a 6.1-inch OLED screen with a 60Hz refresh rate, and the Apple A19 chip.
Details which have been let out suggest 8GB of RAM and 256GB of base storage. The camera may have a 48MP rear camera and a 12MP front camera, and will keep MagSafe and maybe a Dynamic Island feature.
Apple may change the colours to make the iPhone 17e stand out in the mid-range market. The price will probably be good enough to compete with other brands in the cheaper area of the market.
Low cost MacBook and MacBook Pro updates
Apple looks as if it is going to launch a cheaper MacBook for ordinary buyers and students. The budget model will likely give up some of the best features for a good price, and come in bright colours.
Low cost MacBook details
Reports say the basic MacBook could have an A18 Pro chip, 8GB of RAM, and a small screen. At first, the price was thought to be about $599, although the cost of parts may push it up to $699 or $799.
The device is not meant to replace the better MacBooks, but it could get Apple hardware into markets where price is very important. Expect reasonable performance which can deal with everyday work and media.
MacBook Pro M5 Pro and M5 Max
For people who use computers for their work, Apple is likely to update the 14-inch and 16-inch MacBook Pro with M5 Pro and M5 Max chips. These updates should make the computers work better, rather than have big changes to the design.
There isn’t expected to be a big redesign of the outside, as Apple may keep a bigger change for a later model. The better chips coming will reduce the difference in performance for difficult jobs.
iPad, wearables, and other devices
The iPad range may get two important updates: an M4 iPad Air and a basic iPad with an A18 chip. Putting Apple Intelligence features on a budget iPad would give more people access to AI tools on the device.
Wearables are also in the stories. Apple could show AI-based AirPods and smart glasses, using on-device intelligence for sound and AR-like experiences. These devices may put stress on ease of use and new ways to interact.
Other hardware, such as new external screens, is said to be being developed for later in the year. Apple seems to be making its computer and accessory ranges wider across price levels.
Implications for consumers and markets
A rollout over several days suggests Apple wants steady coverage in the media and clearer stories about the products. For buyers, the range could mean cheaper ways to get into the Apple world.
People who invest and those who watch the supply chain will watch prices and the cost of parts closely, as DRAM and NAND prices can make the price in shops go up. As always, remember that leaks and stories are only provisional until Apple puts out official details.
Apple’s announcements will start on March 2 and end with in-person demos on March 4. Watch Apple’s official channels for the final details, prices and when they will be available.
