Swiggy and Sarvam, an Indian AI company, are starting to offer ordering, shopping, and reservations using your voice and in multiple languages on Swiggy’s food delivery, fast grocery service, and restaurant booking services. This means Swiggy is using AI more and more, and more people who don’t use English will be able to order from them.
Scope of the collaboration and core offerings
This change includes all of Swiggy’s main services: food delivery, Instamart for groceries, and Dineout for booking tables. Sarvam’s AI will help you find what you want, order it, and pay for it – all by simply speaking to it in the language you are most comfortable with.
Instead of building the voice feature directly into the Swiggy app itself, Swiggy will offer it through Sarvam’s programs or apps that are compatible with chatting. This lets more people use voice ordering without Swiggy having to immediately change the app for everyone.
Voice AI, language support, and Indus chat integration
Sarvam has AI voice programs that have been taught a lot of Indian languages, and they support having a conversation and making purchases in eleven of them. Hindi, Tamil, Telugu, Kannada, Bengali, and Marathi are all included, so people in different parts of India can use their own language to easily interact with the system.
Swiggy has also joined Indus, Sarvam’s AI-based chat app, and is the first shopping service you can use within that chat. You can talk within the chat, find what you want, and finish buying it, all inside the chat itself, creating a smooth flow from asking about something to paying for it.
Accessibility and offline-first ordering use cases
As a demonstration, Swiggy showed how you can order from Instamart by making a phone call. This is a good option for people who don’t have a smartphone or a reliable internet connection to order groceries with a regular phone call, bringing digital services to places and people who have been left out.
Using your voice to order can make things easier for older people, people who are starting to use the internet, and people who speak languages other than English who struggle with typing. Swiggy and Sarvam hope to get more people to shop online who weren’t able to before because of the technology.
Payments, security, and transactional integration
Razorpay will handle the payments for orders made by voice, using the UPI system. It is set up for payments where an agent and AI work together. This is meant to make sure that when the AI is handling the final steps of paying, the payment is still safe and follows all the rules.
Swiggy has been looking at how AI can understand the situation and how agents can complete transactions, so this partnership with Sarvam continues to build a plan for a fully AI shopping experience. Keeping payments safe is still the most important thing for making a conversation turn into a finished order.
Strategic implications for AI-native, multilingual commerce in India
This partnership shows a move towards AI that is available to a lot of people and uses voice, and is made for the many languages of India. Companies that adapt AI to local languages can find a lot of customers who weren’t being served before and can get more information to help improve the AI in the future.
Swiggy, Sarvam and Razorpay are trying to change how we shop each day, making it more natural and available to everyone by using conversational AI, strong payment methods, and how people interact within a chat. If many people start using these voice and multilingual services, they could become a standard way to pay for food, groceries and restaurants in India.
